style | Life in the English Cotswolds

Earlier I wrote about the sadness felt within my family, as well as the wider community, at the closure of our small department store that bore the family name, Shortlands. It had spanned the generations for almost one hundred years, firstly as Langstons – my great-grandfather’s surname, and then, after one of his sales assistants married the boss’s daughter, renamed Arthur Shortland. Clever chap, my grandad! Later still, during my tenure, the ‘Arthur’ was dropped. I locked the doors for the final time thirty years ago this spring. Last month seemed an appropriate time to celebrate its history and tell the story, not just of our family connection, but also of the incredible people that worked there over the decades. It can be read in Part One by c lick ing on the link here. I found the response to that blog incredible with so many people contacting me through my website or social media. It was lovely, as well as humbling, to hear their memories and to know that Shortlands had not been forgotten after such a length of time. Although I gave a hint in the blog, I was also asked what have I been doing since 1994. In this post, Part Two, I bring the story up to the present date.

A reaction to my choice of careers that I receive quite regularly is one of surprise. Surprise that I once worked in the world of fashion, and wearing a suit and tie each day, or surprise that I am now working outdoors and wearing jeans and a t-shirt – although, I do have to look smarter on occasion [laughs]. When my retail career of twenty-five years ended, I was in my early forties and my future looked uncertain. I toyed with various career plans, none of which appealed very much. Unsure of what to do next, I decided to take a night class at our local agricultural college, Hall Place at Burchett’s Green. Little did I realise, on the evening of my enrolment, that I would soon be working at the Chelsea Flower Show, working on a gardening series for Channel 4 television or travelling to Hungary, only recently free from Russian occupation, on a horticultural study tour.

My visit to Hall Place had ended not with a night class but a two-year, full-time crammer course in Horticulture where I studied Landscape & Estate Management. Gardening had been the major hobby across the Shortland family for generations; I was the first in modern times to try and make a career of it. Knowing I still had a mortgage to pay, and therefore failure wasn’t an option, I studied hard in a way that I had never managed in my school days and came away with a good qualification. By then, I knew that I wanted to run gardens for large country estates. I had the good fortune to be offered, during my training, a work placement with the Getty family, then the wealthiest in the world. Their Head Gardener, Andrew Banbury, gave me various tasks and projects to carry out, frequently pushing me beyond my comfort zone. I have a lot to be grateful to Andrew for. When it was time for me to leave, I stepped straight into the role of managing gardens for a Swedish family who, again, were keen for me to develop further skills as well as their garden. Over the next few years, I had the opportunity to develop an arboretum, create a lake and, best of all, to manage and develop a one-acre walled kitchen garden.

*The new lake two years after construction*

The Millennium saw a change once again for I left the Chilterns and the area I had known all my life and moved to the Cotswolds, there to manage an historic, Italianate Garden, Kiddington Hall. This had new challenges but, although I enjoyed it enormously, the call of working for myself once again beckoned. In 2005 I set up a design and landscaping business which, I am glad to say, flourished; now I have virtually retired.

One of my last projects had been designing and overseeing a garden that has many elements to it: a 50 metre ha-ha, a cottage garden, formal lawns, terraces, topiary, wildflower meadows and kitchen garden, most of which have been created from scratch. As I watched the garden come to shape, with all the hard work being carried out by the owner’s own team of builders and gardeners, how grateful I was that I could now ‘pull the age card’ and let others do the physical tasks!

When I moved to the Cotswolds in 2001, for the first time in my life I was no longer ‘a local’ and knew no-one. Hearing that Oxfordshire was one of the few counties without a Gardens Trust and that one was being formed, I volunteered and for several years organised talks and visits to gardens which introduced me to many new people. One, hearing of my attempts at writing suggested I joined the local writers group. Feeling very out-of-place I did and before long the talk of ‘doing something big’ with books came about. From those very casual thoughts I found myself part of a small team that created the Chipping Norton Literary Festival. My title of Author, Agent and Publisher Liaison brought me into contact with many people in the literary world and soon I was commissioned by one to write a book on gardening. Three years later it was me being interviewed and giving talks on stage and the radio, a surreal experience.

*Being interviewed at the Chipping Norton Literary Festival*

Looking back over the past thirty years I realise just what a chance I took with my career choice and how fortunate I was for it to have ended well. It has taken me on the most incredible of journeys and given me the opportunity to meet/work with some very special people and places. It has had both tearful and joyful moments – it has also had bizarre and funny ones too: being invited to play in a ‘friendly’ cricket match only to find myself bowled out for two by the Captain of South Africa, or sharing an ice cream with American model, and ex-wife of Mick Jagger, Jerry Hall, these being just two of them. As with the shop, it has been a mix of celebration and sadness. I am so grateful that I have had the privilege of two careers both of which I can look back on with pleasure and a certain degree of pride.

How time flies by. I know that’s a bit of a cliché to open with but, even so, it hardly seems possible that thirty years could have passed since that early spring day in 1994 when I locked the door of Shortlands clothing and footwear store for the very last time, and wondering where my career would go to next. I was in my early forties and knew that I would have to do something to earn my keep and pay the mortgage but what? It was a time of great sadness, not just for me and my family but also for our loyal staff some of whom had been with us for many years. Thirty years on it seems time to write the shop’s story to celebrate it having been at the centre of community life for the best part of a hundred years.

The shop that was to become Shortlands began with my great-grandfather, William Bradby Langston, who had already established shops in Marlow High Street and in nearby Lane End. He was quite entrepreneurial, something he and his brothers inherited from their mother. Poor Sophia, widowed in 1863 at the age of 34 with five children under the age of 13 and a baby due at any time needed to provide for herself and her family. She set up a shop in her front living room which later expanded to become Langstons Department Store in Reading, Berkshire. As well as those already mentioned, she and her sons between them also had shops in Boscombe (Hampshire) and Ilford (Essex). Unsurprisingly, she is remembered as being rather a force to be reckoned with – you can read her life story, Rebel in the Family, by clicking here.

*The first generations of retailers*
*l to r: My great-great grandmother Sophia Langston (nee Bradby); my great-grandfather William Bradby Langston; my grandfather Arthur Shortland*

William opened his ‘Boot and Shoe Warehouse’ in Marlow in 1884 at the age of 22. Seven years later he opened another, opposite the first, specialising in boating and tennis shoes as well as other sporting footwear. When a newly built parade of shops became available in Bourne End in 1899 he established what was to become Shortlands. At first the shop was tiny but by 1904 he had expanded to sell not just shoes but also mens and boys clothing. Four years later William’s daughter, Nellie, married Arthur Shortland who had come to Marlow to work for William a few years earlier. The newly married couple came to Bourne End and by 1915 Arthur was listed as the owner in Kelly’s Directory.

*Langstons – the Bourne End branch c1910*

The shop continued to prosper and during the 1920s the adjoining shop was purchased and ladies clothing and footwear as well as carpets, haberdashery, dress fabrics and knitting wools, soft furnishings, household linens and luggage were added to create Bourne End’s own department store. The 1920s photo below shows my grandfather Arthur using the steam (clothes) press although it was a (much hated!) task given to my father Hedley as soon as he returned from school.

*Langstons, now expanded and with my grandfather’s name on the fascia 1920s*

*My grandfather, Arthur Shortland using the steam press*,*1920s*

With the outset of WW2 my father joined the army and it was left to the older generation, including my great-aunt Edith Shortland, to run the business. Both the Langstons and the Shortlands were deeply religious and scrupulous in the way they behaved towards others. My mother would tell the story of how when some silk stockings arrived (which were rationed and in short supply) she rather assumed that she would have a pair. She was told quite firmly that her name would go on the bottom of the list like anyone else – she never did get her stockings. Aunt Edie was quite diminutive but with a voice that belied her stature. One day she spotted a lady conceal some goods inside her coat. “Jesus saw you do that” came a thundering voice from nowhere; the woman screamed, dropped the goods and her shopping and was last seen running down the street fearing the wrath of God was upon her! After the war, my father returned to the business along with his brother Jack, later to be joined by their cousin Maurice Phipps.

During the 1960s the shop expanded again. The garden and old shoe repair workshops at the rear of the property were built over and a new shopfront installed. Made of aluminium, it was considerably ahead of its time and was featured in several design magazines both here and on the Continent. By the late 1970s both my father and my uncle Jack had died and soon after the shop was due for another major refit. The interior, as well as the fascia, was modernised and the displays became more open and accessible to customers. Until that time stock was kept hidden away in drawers and boxes – if you wanted to buy something it was necessary to ask and an assistant would show what was available. Personal service, nowadays a rarity, was the norm back then. How times have changed! To make space for the improved selection of clothing, all of the other departments closed and the shop concentrated on mens and womens fashions and footwear for all the family. The toiletries and gift department was retained; the soaps and potpourri helping to make the shop always smell rather nice!

*The ‘new and modern’ shopfront in 1969 featured in design magazines* *of the time* – *by the 1990s it was looking tired and old-fashioned*

*By the 1990s the displays were brighter and (to use 2020s speak) more ‘on trend’*

I suppose it was because the shop was ‘always there’ that we have no photographs of the shop interior through the decades which is rather sad. Fortunately, I did take a few in the early 1990s and these will probably trigger some memories for local people. The 1990s brought new challenges for the business with recession and changing shopping habits sounding the death knell for businesses like ours. I had joined the firm in 1971 and my business partner, John Pheby had begun even earlier, as a lad, working for the family. It was a hard but inevitable decision that we decided to close and were fortunate to find a buyer almost immediately. They converted the property to three shops and the accommodation and stockrooms above to flats. Since that time Bourne End has changed quite considerably and most of the old shop names (and several of the buildings too) have disappeared. I believe that there must be photos of the interior held by local people somewhere – it would be wonderful to see them. I seem to recall Jean Peasley taking photos during our last few days…

*a small section of the* *Ladies Fashions Department* *1990*

So, what happened to our employees? In the early days of my tenure there was Ivy Taplin (Akela to us cubs of the late 50s!), Yvonne Ludgate, June Charlton (later to become June Billinghurst), Cissy Hyde, Mrs Faulkner, Liz Hill and Diana Spokes. Later, Pauline Harvey, Marjorie Kane, Wendy Manley, David and Marian Bratter, Diane Douneen, Kath Bowdrey, Iris Halstead and Cissy Vickers. I’m afraid I can’t remember the names of them all but some of those listed will be familiar to Bourne End locals – please don’t be offended if I have left you out, you were all valued! The younger generation I purposely have not named but they aren’t forgotten either – I still keep in touch with several of them thanks to social media. It was thanks to a succession of great staff through the years that the business was so successful. It seems appropriate to thank our loyal customers too – I can still picture many of them and the frequent kind comments that I still receive on social media shows that they haven’t forgotten Shortlands either which, after all this time, is rather humbling as well as very special.

And what have I been doing the past thirty years? Retailing had been a passion for my family for generations but I decided to follow another of the Shortland passions and forge a new and very different career – you’ll have to wait a short while for part two to find out what but the photo below may give a clue!