2024: A Year in Review – part 1

Posted on January 4, 2025 by johnshortlandwriter

As we enter the new year it’s always a good time to reflect on the past twelve months as well as to look forward to what 2025 may bring. For me, 2024 has been a busy year. I remember many years ago an ‘old boy’ telling me that when you reach the age of sixty, life is downhill all the way. I was in my thirties at the time and so believed him. I’m now in my early seventies and I can’t say that I agree with his pessimism. Funnily enough, he lived well into his nineties and, for most of that time, enjoyed rude health so he proved himself wrong too! The only way to tackle ageing, I’ve decided, is to embrace its positive aspects – no mortgage, wisdom (ha-ha!) and more time to do the things that matter to you. Of course, good health is important and maintaining balance and staying active helps no end. One of the reasons why I’ve not retired completely.

Tewkesbury, a town in Gloucestershire on the River Severn – the UK’s longest river – is just a few miles from the edge of the Cotswolds. It’s an ancient town that I have driven through dozens of times but early in the year I made the effort to actually stop and explore its narrow streets and abbey church. I hadn’t realised that when entering the church I would be staring at a suspended globe which, when standing 211 metres away from it, is the exact size and view of Planet Earth you would see if standing on the moon. When I first saw it ‘suitable’ music was being played but it was only after that had stopped that I found the exhibit strangely moving as it rotated slowly in total silence. That’s another thing I’ve noticed as I’ve grown older – how much I enjoy silence! The church is well worth visiting for it is now almost one thousand years since it was built and is one of the finest examples of early Norman architecture in Britain. Unable to visit? Then click on the link here to see lots of photos.

*The abbey church looms over the ancient houses and narrow streets of Tewkesbury*

In March, we travelled north to the county of Yorkshire to watch a friend take part in the oldest horse race in the country. The Kiplingcotes Derby has been run annually since 1519. Tradition sys that if it ever stops taking place it will never happen again so all through the Covid restrictions only one horse took part! For this race, the 505th, dozens of riders took part for it is a horse race like no other: no finely maintained racecourse but a series of roads, lanes, field margins and tracks, a real test of endurance for both horse and rider. Our friend, who had never raced before was taking part to raise money in support of the local hospice. She reached the finishing post in good time and raised over ten thousand pounds in memory of a close friend. The race has one other completely bizarre quirk which makes it unique in the world of horse racing – to find out what that is you’ll need to click on this link here!

*The oldest, continuously-run horse race in the UK*

Later, in early summer we returned to Yorkshire for a week’s holiday spent in the pretty village of Austwick. We had planned to spend our time walking for it is excellent hiking country. However, my partner was nursing a broken foot and, later, during a hill walk on my own there, I hurt my knee badly so we were both hobbling about instead (what was I saying about staying active?!) There is always a positive outcome to everything, I find, and so we explored by car instead where we discovered the Courtyard Dairy. To misquote Paul Whitehouse, “if you like cheese, you’ll like these” for we’d stumbled across one of the top, award-winning artisan cheese makers in the country. With a restaurant, small museum, ice-cream and wine shops as well as a huge selection of cheeses, we were in our element. For lots of photos of the trip – and not just of blocks of cheese, click here.

*The Courtyard Dairy – one of England’s finest artisan cheese shops*

*There are beautiful walks around the Yorkshire village of Austwick*

I have been very fortunate in not just living in a beautiful part of the country but also being able to make my living from being in the midst of it. However, that hasn’t always been the case for before I embarked on my horticultural career I spent twenty years in the world of retail fashions. When I left school I spent some months on a sheep farm on Exmoor – the remote, hill country, now a National Park, in the West Country. That short time farming changed my life for I met some wonderful and inspirational people there who left me with a yearning for the outdoor life, However, I was dragged away by my parents to work in the small department store which had been central to my family for the best part of a hundred years. Fortunately, I had a happy time there but the desire to be spending my days outdoors never left me. This spring it was thirty years since I sold the business to follow my dream and so it seemed a good time to reflect on those retailing years.

*The family store in 1994 when it was sold*

A few months later the blog post (link here) had developed into a full-blown illustrated talk to over seventy people followed by press interviews and a printed history of the store which had been started by my great-grandfather. I am delighted that the story of the family’s endeavour has now been recorded for posterity. By complete coincidence, I was also contacted by Exmoor Magazine and my memories of farming at Brendon Barton have been included in an article on Dick and Lorna French who were the couple who welcomed me into their lives – and changing mine by doing so.

*Recorded for posterity – the history of my family’s department store*

At the age of 42 I took myself off to study landscape and estate management for two years at agricultural college. It was a huge gamble and one that fortunately came off for I found employment as Head Gardener to the European Youth Parliament, an educational charity that brought teenagers from all over Europe to debate world affairs. With some Polish blood in me I liked the idea of being part of the organisation. Next, and still in England, I spent some happy years working for a delightful Swedish family – even after my role as Head Gardener had ended I maintained contact with them as Consultant overseeing projects such as the creation of a lake and an arboretum. My next move was to the Cotswolds to manage an historic garden, Kiddington Hall, designed by the architect who had created the Houses of Parliament. It was after that, that I decided to go freelance which culminated in the career in designing and creating gardens as well as the commission to write the gardening book.

*The historic gardens at Kiddington Hall*

Little did I think, when I began college that my career would include a stint at the Chelsea Flower Show, Channel 4 Television, creating a new literary festival and a study tour of Hungary. My latest – and final – garden project has been the most exciting to date. How fortunate have I been?! As before, the press picked up on the thirty year career change and a double-page spread in the Bucks Free Press newspaper followed. To read more about the gardens I’ve created, or just to enjoy the photos, click on the link here.

Talk: A Short History of Shortlands

Posted on July 6, 2024 by johnshortlandwriter

Further to my post Thirty Years On – Sadness & Celebration (part one) (link here), I am delighted to be giving an illustrated talk to the newly-formed Bourne End (Bucks) One-Place Study Group on Thursday 15th August, 8.00pm at the Bourne End Community Centre.

The talk will look at both the early days of the store, why it came to Bourne End, as well as its more recent history. There should be plenty of opportunity afterwards for reminiscing and to share memories.

Bourne End (Bucks) One-Place Study (link here)

Thirty Years On – Sadness & Celebration (part one)

Posted on April 14, 2024 by johnshortlandwriter

How time flies by. I know that’s a bit of a cliché to open with but, even so, it hardly seems possible that thirty years could have passed since that early spring day in 1994 when I locked the door of Shortlands clothing and footwear store for the very last time, and wondering where my career would go to next. I was in my early forties and knew that I would have to do something to earn my keep and pay the mortgage but what? It was a time of great sadness, not just for me and my family but also for our loyal staff some of whom had been with us for many years. Thirty years on it seems time to write the shop’s story to celebrate it having been at the centre of community life for the best part of a hundred years.

The shop that was to become Shortlands began with my great-grandfather, William Bradby Langston, who had already established shops in Marlow High Street and in nearby Lane End. He was quite entrepreneurial, something he and his brothers inherited from their mother. Poor Sophia, widowed in 1863 at the age of 34 with five children under the age of 13 and a baby due at any time needed to provide for herself and her family. She set up a shop in her front living room which later expanded to become Langstons Department Store in Reading, Berkshire. As well as those already mentioned, she and her sons between them also had shops in Boscombe (Hampshire) and Ilford (Essex). Unsurprisingly, she is remembered as being rather a force to be reckoned with – you can read her life story, Rebel in the Family, by clicking here.

*The first generations of retailers*
*l to r: My great-great grandmother Sophia Langston (nee Bradby); my great-grandfather William Bradby Langston; my grandfather Arthur Shortland*

William opened his ‘Boot and Shoe Warehouse’ in Marlow in 1884 at the age of 22. Seven years later he opened another, opposite the first, specialising in boating and tennis shoes as well as other sporting footwear. When a newly built parade of shops became available in Bourne End in 1899 he established what was to become Shortlands. At first the shop was tiny but by 1904 he had expanded to sell not just shoes but also mens and boys clothing. Four years later William’s daughter, Nellie, married Arthur Shortland who had come to Marlow to work for William a few years earlier. The newly married couple came to Bourne End and by 1915 Arthur was listed as the owner in Kelly’s Directory.

*Langstons – the Bourne End branch c1910*

The shop continued to prosper and during the 1920s the adjoining shop was purchased and ladies clothing and footwear as well as carpets, haberdashery, dress fabrics and knitting wools, soft furnishings, household linens and luggage were added to create Bourne End’s own department store. The 1920s photo below shows my grandfather Arthur using the steam (clothes) press although it was a (much hated!) task given to my father Hedley as soon as he returned from school.

*Langstons, now expanded and with my grandfather’s name on the fascia 1920s*

*My grandfather, Arthur Shortland using the steam press*,*1920s*

With the outset of WW2 my father joined the army and it was left to the older generation, including my great-aunt Edith Shortland, to run the business. Both the Langstons and the Shortlands were deeply religious and scrupulous in the way they behaved towards others. My mother would tell the story of how when some silk stockings arrived (which were rationed and in short supply) she rather assumed that she would have a pair. She was told quite firmly that her name would go on the bottom of the list like anyone else – she never did get her stockings. Aunt Edie was quite diminutive but with a voice that belied her stature. One day she spotted a lady conceal some goods inside her coat. “Jesus saw you do that” came a thundering voice from nowhere; the woman screamed, dropped the goods and her shopping and was last seen running down the street fearing the wrath of God was upon her! After the war, my father returned to the business along with his brother Jack, later to be joined by their cousin Maurice Phipps.

During the 1960s the shop expanded again. The garden and old shoe repair workshops at the rear of the property were built over and a new shopfront installed. Made of aluminium, it was considerably ahead of its time and was featured in several design magazines both here and on the Continent. By the late 1970s both my father and my uncle Jack had died and soon after the shop was due for another major refit. The interior, as well as the fascia, was modernised and the displays became more open and accessible to customers. Until that time stock was kept hidden away in drawers and boxes – if you wanted to buy something it was necessary to ask and an assistant would show what was available. Personal service, nowadays a rarity, was the norm back then. How times have changed! To make space for the improved selection of clothing, all of the other departments closed and the shop concentrated on mens and womens fashions and footwear for all the family. The toiletries and gift department was retained; the soaps and potpourri helping to make the shop always smell rather nice!

*The ‘new and modern’ shopfront in 1969 featured in design magazines* *of the time* – *by the 1990s it was looking tired and old-fashioned*

*By the 1990s the displays were brighter and (to use 2020s speak) more ‘on trend’*

I suppose it was because the shop was ‘always there’ that we have no photographs of the shop interior through the decades which is rather sad. Fortunately, I did take a few in the early 1990s and these will probably trigger some memories for local people. The 1990s brought new challenges for the business with recession and changing shopping habits sounding the death knell for businesses like ours. I had joined the firm in 1971 and my business partner, John Pheby had begun even earlier, as a lad, working for the family. It was a hard but inevitable decision that we decided to close and were fortunate to find a buyer almost immediately. They converted the property to three shops and the accommodation and stockrooms above to flats. Since that time Bourne End has changed quite considerably and most of the old shop names (and several of the buildings too) have disappeared. I believe that there must be photos of the interior held by local people somewhere – it would be wonderful to see them. I seem to recall Jean Peasley taking photos during our last few days…

*a small section of the* *Ladies Fashions Department* *1990*

So, what happened to our employees? In the early days of my tenure there was Ivy Taplin (Akela to us cubs of the late 50s!), Yvonne Ludgate, June Charlton (later to become June Billinghurst), Cissy Hyde, Mrs Faulkner, Liz Hill and Diana Spokes. Later, Pauline Harvey, Marjorie Kane, Wendy Manley, David and Marian Bratter, Diane Douneen, Kath Bowdrey, Iris Halstead and Cissy Vickers. I’m afraid I can’t remember the names of them all but some of those listed will be familiar to Bourne End locals – please don’t be offended if I have left you out, you were all valued! The younger generation I purposely have not named but they aren’t forgotten either – I still keep in touch with several of them thanks to social media. It was thanks to a succession of great staff through the years that the business was so successful. It seems appropriate to thank our loyal customers too – I can still picture many of them and the frequent kind comments that I still receive on social media shows that they haven’t forgotten Shortlands either which, after all this time, is rather humbling as well as very special.

And what have I been doing the past thirty years? Retailing had been a passion for my family for generations but I decided to follow another of the Shortland passions and forge a new and very different career – you’ll have to wait a short while for part two to find out what but the photo below may give a clue!